The mission of the Wall Street Project (WSP) is to challenge corporate America to end its multibillion-dollar trade deficit with minority vendors, consumers, and employees. 

It is a continuation of the work of the Rev. Jesse L. Jackson, Sr., which started when the Rev. Dr. Martin Luther King, Jr. appointed him to run the SCLC’s Operation Breadbasket in Chicago in the early 1960s. 

The WSP uses the Breadbasket model of research, education, negotiation and reconciliation to promote inclusion, opportunity and economic growth by encouraging public and private industries to improve hiring and promotion practices; name more minorities to corporate boards; allocate more business to minority companies; and increase the amount of business minority firms conduct with each other.